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KARLA OTTO career site
KARLA OTTO · Paris - Vaugirard · Hybrid

FREELANCE - Digital Strategy & Influence Manager

To support clients from Fashion and Lifestyle industry, we are looking for a full-time freelance Manager to join our Paris-based team for a 6-month project starting immediately. Occasional international travel may be required for specific events. 

 

Influence 

  • Define and manage influencer casting strategies across micro to macro talent, based on visibility goals, budget considerations, and brand storytelling needs. 

  • Lead and execute paid and organic influencer seeding activations, ensuring profile relevance, strong campaign performance, and alignment with client objectives. 

  • Proactively recommend talent profiles, content formats, activation mechanics, and messaging by anticipating trends, cultural moments, and market shifts. 

  • Contribute to strategic thinking, ideation, recommendations, and client presentations related to influencer programs. 

  • Manage campaigns operationally from briefing through content go-live, including reporting and performance analysis. 

Strategy 

  • Define campaign roll-out and articulate campaign concepts clearly and effectively across visual, written, and verbal formats. 

  • Support creative production for content campaigns and activations, ensuring alignment with client objectives. 

  • Create and manage project budgets, ensuring accuracy and adherence to financial guidelines. 

  • Evaluate campaign effectiveness and provide insights and recommendations for continuous optimization. 

Project Leadership 

  • Oversee and support team members while serving as the primary client liaison. 

  • Collaborate with internal and external teams to manage workflows, resolve issues, and integrate feedback. 

  • Adapt processes to meet client needs and ensure successful project outcomes. 

  • Support administrative tasks, including invoicing and coordination with the finance team. 

 

Key Attributes 

  • 3 years of experience in influencer marketing, creative strategy, talent management or similar. 

  • Fluent in French and English. 

  • Excellent copywriting, communication and presentation skills. 

  • Proficient in both the creative and analytical side of marketing, able to demonstrate why their ideas are analytically sound. 

  • Collaborative team player but with the ability to work autonomously to deliver to brief and on-time. 

  • Strong knowledge of and experience with Influencer Marketing monitoring / tracking tools (Launchmetrics, Lefty…). 

  • A creative, innovative thinker with an open attitude and eagerness to learn new things. 

  • A real team player who will excel in a dynamic and fast-paced environment. 

  • Ability to juggle multiple projects and work to stringent deadlines. 

  • Leadership, coaching and management of junior team members. 

  • Good listening and diplomacy skills. 

  • Proficiency in InDesign, Keynote, PowerPoint. 

  • Strong numerical proficiency, including the use of Excel. 

  • Excellent working knowledge of social platforms, predominantly Instagram and TikTok as well as emerging platforms. 

  • High level execution skills and meticulous attention to detail, both aesthetically and organizationally. 

  • Natural planner and organiser. 

  • A positive, can-do attitude who can work under pressure and likes to solve problems. 

 

Division
KARLA OTTO
Locations
Paris - Vaugirard
Remote status
Hybrid

About KARLA OTTO

Founded in 1982, Karla Otto is a full-service brand-building agency specialising in fashion, design, beauty, lifestyle, arts and culture, operating from fifteen cities across the globe.

KARLA OTTO · Paris - Vaugirard · Hybrid

FREELANCE - Digital Strategy & Influence Manager

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