Karla Otto is a globally recognized public relations and communications agency, founded in 1982, with offices in 15 key cities across the UK, EMEA, US, and Asia. With a strong presence in fashion capitals such as Milan, London, Paris, and New York, the agency has built a reputation for representing some of the most prestigious names in fashion, beauty, and lifestyle.

In 2017, Karla Otto merged with K2 to form THE INDEPENDENTS—a global marketing, design, and communications group. This collective brings together industry leaders who share a commitment to innovation, excellence, and thoughtful collaboration across the luxury and lifestyle sectors.

At Karla Otto, our team of expert strategists, designers, planners and publicists are dedicated to delivering exceptional results and establishing long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.

To help support our future growth as an agency, we are looking for an Account Manager, Communications & Events to join our team based in our Munich office.

The successful candidate will be a detail-oriented professional who has gained solid experience in public relations, communications strategy, media relations, content development, as well as event management and experiential marketing. They will be responsible for management of client accounts, executing integrated communications strategies and event concepts, and building meaningful relationships with media contacts, venues, production partners, and stakeholders for high-profile luxury clients.

Key Responsibilities

Key areas of responsibility will include:

Client Focus

• Manage day-to-day client communications and coordinate regular client status meetings

• Develop and write press releases, media pitches, and communication materials as well as event proposals and concept presentations

• Create and implement targeted communications strategies and experiential event formats for specific client initiatives and campaigns

• Actively build and maintain a network of journalists, editors, publishers, and industry experts to secure media placements as well as cultivate relationships with venues, suppliers, and production partners

• Contribute substantively to new business pitches, including research, concept development, and presentation materials including budget planning and event concepts where required

• Articulate client messages effectively through written, verbal, and visual communication as well as through live experiences and brand activations

• Take ownership of client accounts or specific projects within larger accounts

• Coordinate closely with the Talent Services , Events, and Communications teams to ensure integrated communications and event execution

• Identify opportunities for media coverage and strategic partnerships including event collaborations and sponsorship opportunities that align with client objectives

• Monitor industry trends and innovations in communications and event design/production to provide informed recommendations to clients

• Deliver comprehensive media coverage reports with analysis and strategic recommendations as well as post-event reports including KPI evaluation and budget reconciliation

• Mentor junior team members on fundamental communications and event management tasks and processes

Agency Focus

• Actively contribute to the agency's communications mission and brand positioning as well as its experiential and events offering

• Take part in cross-office initiatives and international client projects

• Support in developing internal communications materials and standardized processes including event planning tools and production templates

• Maintain and enhance the agency's media contact database as well as vendor and venue databases, and cultivate relationships with key industry publications and trusted production partners

• Take leadership role for junior team members

• Represent the agency at select industry events and media functions

• Contribute ideas for agency thought leadership content and marketing initiatives across communications and experiential disciplines
  

Key Attributes

• Fluent in English and German; additional languages such as French or Italian are a plus

• Strong sense of luxury brand aesthetics with excellent taste level, editorial judgment, and spatial/experiential sensibility

• A minimum of 4 years experience in communications or PR agency, event or experiential agency environment, or in-house at a luxury brand with a strong communications and events program

• Demonstrated ability to manage communications projects and event productions from concept to completion including on-site execution

• Established relationships with relevant media contacts and understanding of media landscape as well as familiarity with venues, suppliers, and production partners

• Ability to craft compelling storylines and identify newsworthy angles for clients while translating brand objectives into immersive event experiences

• Skilled coordinator with management capabilities for both projects and junior team members

• Strong knowledge of media landscape and proven ability to secure placements across different channels combined with an understanding of premium event production standards

• Creative thinker who can translate client objectives into effective communications strategies and impactful live experiences

• Solid understanding of the luxury industry media ecosystem and key stakeholders

• Confidence in presenting to clients and leading client calls, meetings, and on-site event briefings

• Fundamental Leadership skills with the ability to delegate and provide feedback

• Strong project and time management skills for handling multiple clients, budgets, production timelines, and deadlines

• Excellent writing and editing skills with attention to detail as well as strong organizational and production coordination capabilities

• Team player with a collaborative mindset who can also work with increasing autonomy

• Ability to handle pressure, conflicting priorities, and tight deadlines including live production environments with professionalism

• Computer proficiency including Outlook, Excel, PowerPoint, and media monitoring tools as well as event budgeting and project management tools

What we offer