Karla Otto is a globally recognized public relations and communications agency, founded in 1982, with offices in 15 key cities across the UK, EMEA, US, and Asia. With a strong presence in fashion capitals such as Milan, London, Paris, and New York, the agency has built a reputation for representing some of the most prestigious names in fashion, beauty, and lifestyle.

In 2017, Karla Otto merged with K2 to form THE INDEPENDENTS, a global marketing, design, and communications group. This collective brings together industry leaders who share a commitment to innovation, excellence, and thoughtful collaboration across the luxury and lifestyle sectors.

At Karla Otto, our team of expert strategists, designers, planners and publicists are dedicated to delivering exceptional results and establishing long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.

To help support our future growth as an agency, we are looking for an Account Manager to join our team based in our Shanghai Office.

Key Responsibilities

Working alongside the Account Director:
• Suggest ideas and initiatives to drive brand awareness
• Proactively outreach to key market /news editors and stylists in key regional long/short lead, and online media outlets to secure fashion media coverage, features, and news items
• Handle day to day PR activity and duties on account including sample management and delivery.
• Keep an overview of collections and sample loan activities.
• Writing skill; create interesting, creative, and effective press materials including press releases, media invites. Other materials also include research documents etc.
• Monitor press coverage. Pitch and manage accounts and execute profile stories and editorial coverage
• Manage press previews, fashion shows and the planning of events including logistics, catering, direct mailings, and décor, followed by re-cap reports
• Compile / oversee monthly status reports that include brands’ progress comparing each month’s performances
• Participate in client meetings and conference calls and prepare meeting recap.
• Able to lead, encourage, mentor, and develop a team of junior staff members along with manager.

Key Attributes

The Ideal Candidate
•A minimum of 4 years experience, preferably handing multiple fashion labels
•Educated to degree level in advertising, PR, marketing, communications or a related field
•Be able to work under pressure to meet deadlines
•A solid understanding of fashion and industry trends
•Generates novel and useful ideas and solutions to everyday problems and challenges
•Prioritises tasks effectively
•A strong work ethic
•A wide range of extensive industry contacts
•Accomplishes tasks accurately and thoroughly with strong follow-up skills
•Takes ownership for specific projects with manager’s supervision and provide a value- added approach to all issues and projects.
•Displays leadership qualities and effectively delegates where appropriate
•Confidence to train and direct the work of Account Coordinators and Assistants
•Outstanding communication skills
•Strong computer skills

Language skills
• Mandarin
• English

At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.

Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression.

We aspire to have a diverse and inclusive workplace and strongly encourage qualified applicants from a wide range of backgrounds to apply and join our team